Making Media Manageable is a LES framework complete with activities and
student tools. It is based on a LEARN Original Print Publication.
Audience: MMM is aimed at
Elementary Cycles 2 and 3.
One of the challenges of learning about information and research is communicating
the results. Many questions arise. How to communicate? To whom? For what purpose? Mounting a real
multi-modal public awareness campaign in your school is one real-life way to introduce students to
a variety of ways of communicating information for a specific audience and with an intended
purpose. Using multiple communication modes allows students to experience how information can be
transformed into a message, and how that message can be disseminated in different ways. The main
goal of this project is to take students through the process of making media to communicate a
specific message about an issue that is deemed important to the community by mounting an awareness
What is a public awareness campaign?
A public awareness campaign can be described as a
series of communications in a variety of modes that all focus around the same issue. For instance,
the Canadian government’s anti-smoking campaign includes posters, television spots, a website and a
pamphlet with information about how to quit. Some campaigns also include a guest speaker, or a
series of activities in a specific timeframe (e.g. Black History Month). The goal of an awareness
campaign is to bring an important issue to the attention of the people most affected by it or in a
position to do something about it.
Links with the QEP
This project is rooted in the Quebec Education Programme. Arising out of
the Broad Areas of Learning, specifically Media Literacy, and engaging all Cross-curricular
Competencies, the activities that make up the project lend themselves easily to content from the
Subject Areas, and specifically address competencies from English Language Arts, Franšais, langue
seconde and the Arts.
Notes on the publication
This project was based on work done at Central Quebec School Board
by teachers Tim Romanow and Shelley Longney.